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Big Family Reunion Sweepstakes Presented by Country Crock® OFFICIAL RULES

To enter and participate in this Sweepstakes, you must agree to and abide by these Official Rules.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCES OF WINNING. You must have Internet access and an active e-mail account to participate.


  1. Big Family Reunion Sweepstakes (the “Sweepstakes”) is open only to legal residents of the 50 United States and Washington D.C. (excluding Puerto Rico and other U.S. territories), who are at least 18 years of age (or the age of majority in the jurisdiction of their residence, whichever is older) and who have an active e-mail account and Internet access from June 28, 2021 through December 31, 2021. Void where prohibited or restricted by law. Employees of Upfield US Inc. (including the Country Crock brand, “Upfield” or “Administrator” or “Sponsor”), any organizations responsible for fulfilling or administering the Sweepstakes or supplying the Prizes, and each of their respective parent, subsidiary, related and affiliated companies, and the immediate family and household members of all such foregoing individuals are not eligible to enter or win. “Immediate family members” shall mean parents, step-parents, children, step-children, siblings, step-siblings, or spouses, regardless of where they live. “Household members” shall mean people who share the same residence at least three (3) months a year, whether related or not. The Potential Winners may be required to provide proof of eligibility prior to Prize award.

  2. Sweepstakes Entry: The Sweepstakes begins at 12:00:01 a.m. ET on June 28, 2021, and ends at 11:59:59 p.m. ET on August 16, 2021 (“Promotion Period”). All times set out in these Official Rules are Eastern Time. Administrator’s computer is the official clock for the Sweepstakes.

    During the Promotion Period, navigate the Internet to (the “Website”). To submit an entry, complete the Sweepstakes entry form on the Website. You will be required to provide your full name and e-mail address (which information will only be used to contact the Potential Winners as explained below and to contact entrants with promotional and reminder e-mails relating to the Sweepstakes, unless you opt into Non-Sweepstakes Communications (as explained below)) (“Entry”).


    Entering into the Sweepstakes means you consent to receive promotional and reminder e-mails relating to the Sweepstakes. Personal information collected in connection with this Sweepstakes will be treated in accordance with Upfield’s Privacy Policy, available at

    Limit one (1) Entry per person during the Promotion Period (other than Bonus Entries), regardless of the number of e-mail addresses or Instagram accounts a person may have.

    Multiple Entries in excess of this limitation (other than Bonus Entries) or mass Entry attempts will result in disqualification of all Entries by such person. Entries must be manually key stroked by the entrant; use of automated entry devices or programs and Entries submitted by third parties on behalf of other individuals are prohibited. Incomplete Entries will be disqualified. Proof of entering information at the Website or in the entry form is not considered proof of delivery or receipt of such Entry.

  3. Bonus Sweepstakes Entries (“Bonus Entries”): There are three (3) methods by which an entrant may receive Bonus Entries in the Sweepstakes as detailed below. No method requires a purchase or payment. Limit: a total of three (3) Bonus Entries per entrant.

    i. Country Crock/Upfield Communications Opt-In: After entering the Sweepstakes, each entrant will be presented with an option to consent to receive news, offers and promotions by e-mail, SMS and online advertising from Country Crock and other Upfield Brands (“Non-Sweepstakes Communications”). Consenting to receive these Non-Sweepstakes Communications is optional. Each entrant may receive one (1) Bonus Entry by opting to receive Non-Sweepstakes Communications.

    Limit: Each entrant is limited to earning one (1) Bonus Entry by opting into Non-Sweepstakes Communications. Personal information collected will be treated in accordance with Upfield’s Privacy Policy, available at

    ii. Instagram Follow: After entering the Sweepstakes, each entrant may receive one (1) Bonus Entry by following Country Crock’s account (@countrycrock) on Instagram by clicking on the “Follow” button when viewing Country Crock’s page while logged into Instagram. If you do not have an Instagram account, you may register for one for free at

    Limit: Each entrant is limited to earning one (1) Bonus Entry by following Country Crock’s Instagram account regardless of how many Instagram accounts are assigned to the entrant. Multiple entrants may not use the same Instagram account to receive Bonus Entries via this method.

    iii. Opt-In to Non-Sweepstakes Communications and Instagram Follow: Entrants who BOTH (1) opt-in to receive Non-Sweepstakes Communications and (2) follow Country Crock’s account (@countrycrock) on Instagram in accordance with the terms of Sections 3(i) and (ii) above will receive one (1) additional Bonus Entry for a total of three (3) Bonus Entries.

    All actions necessary to receive Bonus Entries must be completed during the Promotion Period.

  4. Additional Terms: If for any reason the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud or technical failures beyond Administrator’s control that corrupt or affect the administration, security, fairness, integrity or proper conduct of the Sweepstakes, Administrator reserves the right, in its sole discretion, to disqualify any individual who tampers with the entry process, and to terminate, modify or suspend the Sweepstakes, in whole or in part. In such event, Administrator reserves the right to conduct the Sweepstakes and award the Prizes by means of a random drawing comprised of all eligible Entries (including Bonus Entries) received prior to and/or after (as appropriate) the action taken by Administrator or otherwise award the Prizes in a manner which is fair, appropriate and consistent with these Official Rules, or to terminate the Sweepstakes, in whole or in part, and not award the Prizes, in whole or in part, as determined by Administrator in its sole discretion. Notice of termination/modification/suspension of the Sweepstakes will be posted on the Website. Without limitation of any other term herein, Administrator and its agencies are not responsible for failed, partial or garbled computer transmissions, technical failures of any kind (including but not limited to electronic malfunction or damage of any network, hardware or software), any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or loss, destruction or unauthorized access to, or alteration of, Entries or Bonus Entries, or any problems or technical malfunctions of any telephone network or lines, computer online systems, servers, or providers, computer equipment, software, failure of any e-mail or electronic Entry to be received on account of technical problems or traffic congestion on the Internet or at any website, or any combination thereof, including any injury or damage to entrant’s or any other person’s computer related to or resulting from participation in this Sweepstakes.


    In the event of any dispute concerning the identity of any entrant, the Entry or Bonus Entry(ies) will be deemed submitted by the natural person who is the authorized account holder of the e-mail account or Instagram account, as applicable, associated with the Entry assigned to the entrant, in the case of Bonus Entries. “Authorized account holder” is defined as the natural person who is assigned to an e-mail address or account by an Internet access provider, online service provider, or other organization (e.g., business, educational institution, etc.) that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address or account.

  5.  Prizes and Approximate Retail Values (“ARV”):


    There will be seven (7) winners of a weekly prize (each a “Weekly Prize Winner”) and one (1) winner of a grand prize (the “Grand Prize Winner”) (each a “Winner” and together the “Winners”) – see respective Draw Dates in Rule 6 below.

    Each Weekly Prize Winner will receive a $500 USD Visa® gift card (each a “Weekly Prize”). Total Weekly Prizes valued at $3,500.

    The Grand Prize Winner will receive a prize package consisting of a two (2) night family reunion experience for the Grand Prize Winner and up to twenty (20) of his/her family members and/or friends (collectively, the “Guests”) in Wichita, Kansas, which includes (i) a welcome reception in Wichita, Kansas for up to 21 persons with light refreshments in a private room (ARV $1,260) (to be arranged by Country Crock), (ii) admission to Exploration Place for up to 21 persons (ARV $420), (iii) a hosted family reunion for up to 21 persons at a rustic barn near Wichita, Kansas, including dinner service, décor and entertainment (ARV $15,500) (to be arranged by Country Crock), (iv) group transportation for up to 21 persons to/from one hotel in the Wichita, Kansas metropolitan area to/from each of the welcome reception, Exploration Place and the family reunion dinner (ARV $2,500) (to be arranged by Country Crock), (v) a $12,550 stipend to be used for ground transportation to/from the destination and arrival airports and meals and incidentals for up to 21 persons that are not otherwise expressly provided, and (vi) a $18,480 travel stipend for flights and lodging for up to 21 persons (collectively, the “Grand Prize” or “Family Reunion”).

    Actual Retail Value (“ARV”) of Grand Prize: $50,710

    (together, the Grand Prize and the Weekly Prizes, the “Prizes” and each a “Prize”).

    Limit of one (1) Prize per person and per household. Prizes must be accepted as awarded without substitution. Notwithstanding the foregoing, the Sponsor reserves the right, in the event that any Prize, in whole or in part, cannot be supplied for any reason (as determined by Sponsor in its sole discretion), to substitute another Prize, or part of a Prize, of equal or greater value, without liability.

  6. Drawings

    One (1) Weekly Prize draw to randomly select an entrant as the potential winner of a Weekly Prize will be held at approximately 11:00 AM (ET) on each of the defined draw dates (each a “Draw Date”) set out in the table below from among all Entries (including Bonus Entries) received by no later than 11:59:59 PM ET on the Sunday before the respective Draw Date (each, a “Weekly Draw Deadline”). For greater certainty, all unselected Entries in a Weekly Prize draw will carry over into any subsequent Weekly Prize draw(s) and the Grand Prize draw. Odds of being selected as a potential winner of a Weekly Prize (each a “Potential Weekly Prize Winner”) depend on the total number of Entries (including Bonus Entries) received by the applicable Weekly Draw Deadline. The Grand Prize draw to randomly select an entrant as the potential winner of the Grand Prize (the “Potential Grand Prize Winner”) (together with the Potential Weekly Prize Winners, “Potential Winners,” and each a “Potential Winner”) will be held on August 30, 2021. Odds of being selected as the Potential Grand Prize Winner depend on the total number of Entries (including Bonus Entries) received during the entire Promotion Period, excluding any previously selected Potential Winner(s). The random drawings will be conducted by Upfield or its designee, Aptivada, LLC, whose decisions are final and binding on all matters related to each random drawing.

    Weekly Draw Period Start Date and Time End Date and Time Draw Date
    1 June 28, 2021 at 12:00:00 am ET July 4, 2021at 11:59:59 pm ET July 6, 2021 at 11:00 am ET
    2 June 28, 2021 at 12:00:00 am ET July 11, 2021at 11:59:59 pm ET July 12, 2021 at 11:00 am ET
    3 June 28, 2021 at 12:00:00 am ET July 18, 2021at 11:59:59 pm ET July 19, 2021 at 11:00 am ET
    4 June 28, 2021 at 12:00:00 am ET July 25, 2021at 11:59:59 pm ET July 26, 2021 at 11:00 am ET
    5 June 28, 2021 at 12:00:00 am ET August 1, 2021at 11:59:59 pm ET August 2, 2021 at 11:00 am ET
    6 June 28, 2021 at 12:00:00 am ET August 8, 2021at 11:59:59 pm ET August 9, 2021 at 11:00 am ET
    7 June 28, 2021 at 12:00:00 am ET August 15, 2021at 11:59:59 pm ET August 16, 2021 at 11:00 am ET
    Grand Prize Draw June 28, 2021 at 12:00:00 am ET August 16, 2021at 11:59:59 pm ET August 30, 2021 at 11:05 am ET

    Potential Winners Notification: Each Potential Winner will be contacted by e-mail within five (5) business days of the respective Draw Date.  In the initial notification or via a subsequent communication, each Potential Winner may be required to complete, sign and return within a specified time period: an Affidavit of Eligibility, Release and Indemnification; a Publicity Release (where allowed by law); a W-9 Form; and any other documentation reasonably required by Administrator in connection with the Sweepstakes (collectively, “Winner Documents”). If a Potential Winner does not respond to the initial notification within five (5) business days as set forth above; if Winner Documents are not returned within the specified time period; if any Prize notification or Prize is returned as non-deliverable; if a Potential Winner is found to be ineligible or otherwise not in compliance with these Official Rules; or if a Potential Winner cannot or does not accept the Prize for any reason, the Prize may be forfeited and the Potential Winner will be disqualified without compensation of any kind.  In such event, an alternate Potential Winner may be selected in a random drawing from remaining eligible Entries (including Bonus Entries) received after making reasonable efforts to contact one or more Potential Winners.  A Potential Winner, whether or not such Potential Winner ultimately accepts a Prize for any reason, will not be eligible to participate in any further draw or win any additional Prize after the Draw Date on which such Potential Winner was chosen. 

    If there are no Entries to draw from for any given Draw Date for a Weekly Prize, the Weekly Prize scheduled to be awarded that date will be added to an additional Draw (the “Reserve Draw”) to be held along with the Grand Prize Draw on August 30, 2021. The Reserve Draw will consist of as many Prizes as went unawarded during the primary Draw Dates, and Potential Winners will be randomly selected from all eligible entries received during the Promotion Period from entrants who have not previously been qualified as a Potential Winner.

    Grand Prize winner must be available TO PARTICIPATE IN THE Family reunion within the time frame of September 30, 2021 and December 31, 2021, SUBJECT TO THE AVAILABILITY OF THE LOCATION FOR THE FAMILY REUNION DINNER, UNLESS OTHERWISE AGREED BY SPONSOR IN ITS SOLE DISCRETION.  If a Potential Grand Prize Winner is unable to attend the Family Reunion within these dates, the Grand Prize may be forfeited in its entirety at the discretion of the Sponsor and Sponsor will have no further obligations to the Potential Grand Prize Winner, and an alternate Potential Grand Prize Winner will be selected.   

    In the event the Grand Prize Winner is able to participate in the Family Reunion as scheduled or a portion of the Grand Prize cannot be awarded for any reason, including but not limited to scheduling conflicts, cancellations, postponement, location changes, an event of force majeure, or for any other reason, Sponsor reserves the right in its sole discretion to award the remainder of the Grand Prize, to the extent applicable, to the Grand Prize Winner with no further obligation to the Grand Prize Winner.

    By accepting a Prize, each Winner agrees to maintain the e-mail address associated with his/her Entry in order to receive notifications regarding the Prize until such Prize is fully awarded.

    Each Prize is non-transferable.  The Grand Prize Winner is solely responsible for all other expenses not specified herein (or expenses incurred in excess of the allowed amounts included in the Grand Prize) and for any required COVID-19-related test or any other pre-travel or post-travel requirements or costs associated thereto.  The Grand Prize Winner and Guests are solely responsible for obtaining documents necessary for their travel (e.g., license or passport, as applicable).  The Grand Prize Winner and Guests are responsible for booking all airline or alternate mode of transportation to/from and lodging in Wichita, Kansas.

    As requirements related to interstate and international travel due to COVID-19 are constantly changing, the Grand Prize Winner and Guests are responsible for consulting the U.S. State Department’s website at concerning traveler safety and health advisories. The Grand Prize Winner and Guests are responsible for checking the travel and entry protocols for the destination that they are traveling to before they depart and ensuring that they fully understand and comply with any such protocols.

    The Grand Prize Winner and Guests must follow all instructions of Sponsor relative to the Family Reunion. Failure to do so may result in forfeiture of the Grand Prize. Should Grand Prize Winner and/or Guest(s) fail to adhere to any such instructions or engage in unruly, obnoxious, illegal, threatening, or otherwise inappropriate behavior (as determined by Sponsor in its sole discretion), Sponsor reserves the right, without further notice or warning, to terminate the Family Reunion early, as Sponsor deems appropriate in its sole discretion.

    No cash alternative or assignment of any Prize or Prize substitutions will be allowed, except Sponsor reserves the right in its sole discretion to substitute one or more prizes of equal or greater value for a Prize or portions thereof of equal or greater value if a Prize listed or any portion thereof is unavailable, at Sponsor’s sole discretion for any reason.

    All federal, state and/or local taxes are the sole responsibility of the Grand Prize Winner. The Grand Prize Winner will receive an IRS Form 1099 reflecting the actual final retail value of the Grand Prize.

  7. Conditions and Limitations of Liability: By participating, each entrant agrees: (a) to be bound by these Official Rules and the decisions of Administrator, which shall be final and binding in all respects; and (b) to release, discharge and hold harmless Upfield, Country Crock, Instagram, Aptivada, LLC, all persons, entities, and locations involved in the Family Reunion, each of their respective advertising and promotion agencies and Prize suppliers, any entity responsible for the administration or fulfillment of this Sweepstakes, each of the foregoing entities’ respective parent, subsidiary, related, affiliated and successor companies, and each of their respective officers, directors, agents, representatives and employees (collectively, the “Released Parties”) from any and all actions, claims, cost, expense, injury, loss, or damage, including, without limitation, death and bodily injury of any person or personal property damage, arising in any manner, directly or indirectly, in whole or in part, from participation in this Sweepstakes or any Sweepstakes-related activity, and/or from entrant’s acceptance, receipt, or the use or misuse of a Prize or any component thereof by entrant or any other person (including without limitation, any failure to pay taxes thereon).

    By accepting a Prize, each Winner and the Grand Prize Winner’s Guests each grant Administrator and its designees permission to use his/her name, voice, likeness, photograph, Prize information, biographical data and city and state of residence on a winner’s list (if applicable) and for programming, publicity and promotional purposes, worldwide in all forms of media now known or hereafter developed, in perpetuity, without further compensation unless prohibited by law. Administrator and its designees are not obligated to use any of the above-mentioned information or materials but may do so and may edit such information or materials, at Administrator’s discretion, without further obligation or compensation to the Winners or the Grand Prize Winner’s Guests. Upon accepting a Prize, each Winner and the Grand Prize Winner’s Guests agree to timely execute any documentation reasonably required by Administrator in connection with the Sweepstakes. The Sweepstakes is subject to the laws of the United States only. All federal, state and local laws and regulations apply. All Entries (including Bonus Entries) become the property of Administrator and will not be acknowledged.

  8. Disputes; Arbitration/Choice Of Law: Except where prohibited, entrants agree that: (a) any and all disputes, claims, and causes of action arising out of or connected with this Sweepstakes, or the awarding of the Prizes/determination of each Winner, shall be resolved individually, without resort to any form of class action, and exclusively by arbitration pursuant to the Rules of JAMS, then effective (notwithstanding the foregoing, entrant shall not be precluded from seeking relief in small claims court for disputes/claims within the scope of the jurisdiction of small claims court and any remedies available to entrant under applicable federal, state or local law remain available to entrant and are not waived pursuant to this section); (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred (if any), including costs associated with entering this Sweepstakes but in no event attorneys’ fees; and (c) under no circumstances will entrant be permitted to obtain awards for and entrant hereby waives all rights to claim punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket costs, and any and all rights to have damages multiplied or otherwise increased and any and all rights to injunctive relief. The arbitrator hearing such dispute/claim/cause of action shall be neutral and the entrant will have a reasonable opportunity to participate in the selection of the arbitrator. Such arbitration will take place at a location near the entrant’s residence and the entrant has the right to an in-person hearing in the arbitration proceeding, if desired. The arbitration will allow for the discovery and/or exchange of non-privileged information between entrant and Administrator. Should an entrant initiate arbitration pursuant to this section, the entrant shall be responsible for JAMS’s fees to do so (approximately, $250), with all other costs of such arbitration being borne solely by Administrator. If entrant is a California resident and Administrator prevails in such arbitration, such entrant will not be responsible for Administrator’s costs and fees in conjunction with the arbitration proceeding; BUT, IN ALL OTHER CASES, ENTRANT WILL BE RESPONSIBLE FOR SUCH COSTS/FEES IF REQUIRED BY THE ARBITRATOR’S RULING. For the avoidance of doubt, the requirement to arbitrate disputes pursuant to this section is reciprocal and binding both upon entrants and Administrator. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of entrant and/or Released Parties in connection with the Sweepstakes, shall be governed by, and construed in accordance with, the laws of the State of New York, without regard for conflicts of law doctrine of New York or any other jurisdiction.

  9. Administrator/Sponsor: Upfield US Inc., 433 Hackensack Avenue, Suite 401, Hackensack, NJ 07601. Country Crock® is the registered trademark of Upfield. All rights reserved.

    This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Instagram LLC, Visa®, Exploration Place, or any of the locations or service providers that will host or supply services to the Grand Prize Winner and his/her Guests during the Family Reunion. You understand that you are providing your information to Administrator and the organizations responsible for sponsoring, fulfilling and administering the Sweepstakes or supplying the Prizes and not Instagram or any other party.