Introducing The Cover Crops Project
Our country state of mind means we treat every place like home—but we start with the very soil where we grow our delicious ingredients.
Supporting Farmers, Spreading Sustainability
Looking after the soil is one of the most important jobs a farmer can do. That’s why we’re partnering with No-till on the Plains to educate farmers on sustainable farming practices like cover crops (more on that later).
The project will improve soil health by returning nutrients, minimizing pests, and increasing water retention. Put together, the project will help keep 13,000 acres of land healthy.
In addition to educating farmers and providing them with the tools they need, we’ll put our money where our mouth is, providing financial support to the farmers involved.
We’re committed to the project through 2022, and we’re excited to keep finding new ways to help it grow.
What are cover crops?
To create our delicious spreads, farmers grow lots and lots of soybeans. But they can’t just grow soybeans. Why not? Because growing one crop over and over again can lead to degraded soil—not to mention leave crops vulnerable to pests and disease. Think of it this way: it wouldn’t be healthy for you to eat only one food, all the time—the same goes for soil.
The good news is, by growing a variety of crops on rotation—including soybeans, corn, wheat, and milo—farmers can keep their soil a whole lot healthier. Almost like a healthy, balanced diet—for the Earth.
Another important way to keep soil healthy is to keep it covered. Cover crops act as insulation to protect the soil from extreme heat and cold. Cover crops’ green vegetation and roots help keep the soil in place during strong wind, heavy rain, or rapid snow melt. This prevents soil particles, vital crop nutrients, and farm chemicals from leaving the field and moving into our water and air.
There’s nothing like a little teamwork to get the job done. Meet our partner: No-till on the Plains. They’re a non-profit organization dedicated to educating farmers on sustainable farming practices.
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